Business Developer - Sales & Marketing - Healthcare

Position : Business Developer NIROnline

Location : Mumbai

Reporting to : General Manager

Job Purpose :

- Business Developer NIROnline (BDN) has the primary responsibility for increasing our market intelligence, market penetration, developing marketing strategies, pre- and after-sales support, technical and application support for NIROnline products. The BDN will liaise with sales, marketing, service, customer support and the corporate headquarters

Job Responsibilities :

- Be the reference/expert within company in NIROnline products as well as related process market.

- Development of marketing strategies, marketing concepts including digital media (web, e-mail, social media, portables) and traditional communication channels (flyers, door hangers etc.)

- Responsibility for pre/post-sale support to field sales team and customers through opportunity reviews, applications development demonstrations, calibrations, installations, and training

- Implementation of marketing plans in coordination with the GM, the Marketing Communicator and the Product Group Manager at the headquarters

- Execution of technical solutions such as seminars, workshops, webinars, applications papers, oral presentations, posters, on-site and web trainings

- Training sales, service and customer support in various aspects of the product line

- Act as liaison with PMs and application specialists at the corporate headquarters.

- Maintain close interaction with field sales team to review opportunities and assist in driving product sales

- Entry of all sales-related activities into company's Customer Relationship Management (CRM) system

- Responsibility for trade shows and conferences including both content/presentation, oral and poster presentation

- Master enterprise resource planning (SAP) in terms of sales and quotation texts and pricing in coordination with sales and customer support

It is expected that the BDN will:

Develop marketing strategies by: 

- Analyzing the market potential and current success

- Cooperate with other PMs to develop segment-oriented cross-selling strategies

- Interacting with the sales management to implement actions.

- Provide content for marketing materials

Interact with sales efforts by:

- Performing product demonstrations at customer site

- Carrying out customer feasibility evaluations, analyzing customer implementation plans, and presenting results in oral and/or written formats
 
- Organizing and presenting oral and poster sessions at scientific conferences and company sponsored webinars/seminars

- Preparing applications for demonstration of product strengths

- Participating in tradeshows and qualification of customers

- Reviewing sales quotes for technical content accuracy if needed

- Developing application notes in cooperation with the headquarters

Provide post-sales customer support by: 

- Performing customer training at company offices, customer sites and remotely

- Developing customer methods

- Troubleshooting

- Update CRM records to reflect customer interactions

- Be available for up to 50-60% overnight travel including occasional international travel. This travel is a mix of back to back appointments as well as several weeks at a time in the office depending on demand.

Required Skills :

- BS/PG or higher degree in Chemistry or related science

- Work experience in Process and NIR

- 3-5 years work experience minimum

- Flair for marketing

- Strong organizational/time management skills

- Effective interpersonal skills

- Strong technical writing skills

- High functional level in MS-Office programs, especially Excel, PowerPoint, Outlook, Dynamics

Preferred Additional Skills:

- MS in Chemistry or related science

- Minimum 3 years practical experience in a customer - related industry or in a similar applications position working with sales teams