Business Content Specialist - Advertising Firm

Business Content Specialist

1. Create the narrative for all the group businesses in the state and deliver it through creative storytelling across various publishing platforms.

2. Work closely with central corporate communications team and local business team to ensure desired results.

3. Liaise with State Public Relations Centre PROs, local lobbyists, activists and NGOs to gather information and accordingly devise contingency plans to get pre information on critical developments.

4. Increasing share of voice across media and enhance the brand image of the Group

5. Planning, coordination of media events like press release, press conferences, press meets, seminars, award functions etc

6. Effectively manage crisis situations and containment as well as supervision and co-ordination with the PR agency for all PR related activities

7. Excellent writing skills with an ability to write press releases, craft media stories and spot newsworthy angles