Business Analyst - Pharma/FMCG/Chemical Sector

Job Role :

Key Business Analytics Projects :

- Synthesize business development plan (NBD) per Sales force

- Build road map on key projects (Stage gate) on NPD

Pricing Analytics :

- Setting up of price war room for consumer business

- Monitoring the variation in the RMC and optimizing the Pricing Strategy for the major customers

- Continuous integration with each Sales Manager to assess the market scenarios

- Build charts to assess the price relativity with respect to competition / premium gained /

key value drivers :

- Measure efficiency vs effectiveness of price corrections (Upward / downward) - Area under the curve

Creating Robust Dynamic Dashboards using Data Visualization Tools :

- Business performance Dashboards

- S-Curves analysis

- Work with PLM on optimizing the tail customers / products

Business Strategy :

- Integrating of business into pricing tool

- Map market potential through desk research

Process Standardization and Optimization :

- Standardize multiple reports for the Sales team to maintain uniformity

- Create and optimize various reports across functions

Competitor Bench-marking Reports :

- Closely work on various competitor analysis through market insights

- Import data analysis, Market analysis, Competitor performance monitoring

Market Research Project:

- Secondary market and literature research projects as per requirement Customer Relationship Management

- Create survey feedback forms for customers / distributors regularly

- Monitor and implement actions

Product Analysis :

- Analyze the product portfolio to understand the performance at the product level

- Build level of differentiation of key products in the market with value drivers / value proposition

Customer Analysis :

- Analysis on customer level / product level on churn

- Optimize the tail - RTM optimisation