Business Analyst - Marketing Spend Effectiveness - FMCG

Business Analyst - Marketing Spend Effectiveness - FMCG

Mandatory Experience:

- Hands on experience in end-end marketing mix modelling in R and/or Python. SAS will be accepted.

- Experience in Global Media Spend Optimization as part of optimal resource allocation using OR routines for effective media targeting.

- Experience in leveraging MMM to build Brand Forecasts

- Strong knowledge of data warehousing and business intelligence concepts with experience in modeling large data sets

- Exceptional Microsoft Office skills (Excel, PowerPoint, Word) with infographics

- Strong written and verbal communication skills

- Experience in leading a team of analysts to check accuracy and integrity of data in key reports for finance and sales users

- Ability to trouble shoot complex data problems as well as fulfil major and minor enhancement requests in a very short time frame