Business Analyst - Marketing & Analytics - Internet Online

About Merito

Merito is a curated talent platform where we identify, assess, and connect candidates for matching job opportunities. We are working with the mission to change the way hiring is done. The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey will more than 2 decades of experience in recruitment, training, and coaching.

About the Client

Our client is a digital first, multi-brand consumer goods company owned and operated under one house, with each of its brands working together toward one mission: To help Indians lead more fulfilling life surrounded by wellness and grace.

The founders have more than a decade of experience building, advising and investing in consumer brands. This has allowed them to understand the Indian consumer in a level of detail about their health, habits, and more.

The business is creating a family of purposeful brands with products that solve a particular problem for a small segment of people. Each brand provides the essentials to make an individual segment of people lead a graceful life full of purpose and wellbeing. Each brand offers high-quality, responsibly-made products that are inviting and easy to use, paired with access to ongoing guidance and support.

Responsibilities -

- Find insights that influence decisions (particularly new product/feature ideas). This work will span from early data explorations about user behaviour, to multivariate experiments and optimisations

- Analyse and provide recommendations to influence our product and marketing strategy

- Provide user insights through data: cohorts analyses, user segmentation, and behavioural analyses

- Challenge status quo and drive data-driven performance optimizations to improve campaign performance and user engagement on the website

- Track & analyze the consumer growth metrics - Lifetime Value, Acquisition Cost, Cohorts, customer life cycle, etc.

Required Skills :

- Advanced problem solving skills

- Expertise in deriving insights from large datasets across multiple sources

- Excellent proficiency in SQL & a knack for learning how to build data sets/tables

- Experience in Google Analytics (Good to have)