Business Analyst - eCommerce

POSITION DESCRIPTION :

Role/Position Title - Business Analyst

Location : Mumbai(Corporate Office)

Reporting Manager : VP - Consumer Care

Job Responsibilities

- E Commerce Marketing Analytics and creating new use cases for brands

- Category Keyword Analysis, Key word suggestions to buy basis learning and success rates, Campaign Keyword Optimization, Leveraging Keyword Planner

- Marketing Spend analysis to double down what is working and move money from what is not working in real time.

- Increasing Awareness, Conversions and decreasing ACOS/ROAS

- Specific focus on e-commerce.

- Google SEM & SEO Analysis and recommendations

- Wherever needed set up new processes by assessing best practices, thus helping in improving daily sales trend for Ecom Platforms where all the brand is listed like e-commerce.

- Diagnostic Analysis as and when needed for any complexity or issues

- Conduct comprehensive analysis on results by internal assessment

- Using analytics for Sales interventions in Modern Trade and General Trade basis field productivity data analytics, collected via Sales peoples hand held devices

- Using analytics for HR interventions

- Design and implement a streamlined data process and analytical framework support to the marketing team for campaign execution

- Setting up Augmented Intelligence Analytics Engine

- Automated data monitoring framework to help Sales and marketing teams

Education/Qualifications

Essential: B. E from Premiers Institutes

Work Experience - Experience - 3 - 6 years' experience

Skills & Competencies:

- Self-starter & Entrepreneurial with a strong sense of responsibility

- Methodical result orientation - ability to sell data with storytelling skills

- Analytical skills to assess and interpret key market & Sales trends to identify opportunities from a range of information sources.

- Good communication skills to construct hypothesis, assumptions and results and convey it in concise and to the point manner to stakeholders

- Ability to connect dots and see the big picture for Brands, Sales, Talent Productivity

- Growth Mindset

- Open to making mistakes but learning from those mistakes so that they are not repeated

- Someone who is willing to Learn, Laugh, Contribute with speed, Effectiveness and Efficiency and have fun doing it