Business Analyst - D2C Domain

Business Analyst - Funded D2C brand

Responsibilities:

 - Find insights that influence decisions (particularly new product/feature ideas). This work will span from early data explorations about user behaviour, to multivariate experiments and optimisations

- Analyse and provide recommendations to influence our product and marketing strategy

- Provide user insights through data: cohorts analyses, user segmentation, and behavioural analyses

- Challenge status quo and drive data-driven performance optimizations to improve campaign performance and user engagement on the website

- Track & analyze the consumer growth metrics

- Lifetime Value, Acquisition Cost, Cohorts, customer life cycle, etc.

Required Skills: 

- Advanced problem solving skills

- Expertise in deriving insights from large datasets across multiple sources

- Excellent proficiency in SQL & a knack for learning how to build data sets/tables-Experience in Google Analytics (Good to have)

- Good to have an experience with statistical analysis languages, e.g., R, Python