Looking forward from Hospitality &amp; QSR Industry only Menu &amp; Calendar Management - Develop menu and pricing strategy ensuring product range &amp; pricing is competitive &amp; appropriate in the market - Develop and manage all aspects of the (rolling 12 month) marketing calendar based on market / consumer insights - Deliver flawless execution of marketing calendar, including development of all marketing materials, in partnership with cross-functional team (operations, supply chain management, IT, agencies) - Regularly review and update menu design and layout to showcase all relevant platforms (value, bundled value, innovation, snacking, shareables, beverages, etc.) New Product/Program Development Management - Prioritize and plan new innovation working with Taco Bell International to ensure strongest and most relevant products are explored for the menu - Manage strategic promotions to drive transactions including break through innovation, happy hour, entry level value, bundled value, day of the week promotions Brand Communications - Drive and develop comprehensive 360 marketing plan for all new product/program launches (social/digital media, trade area marketing, PR activations, influencer marketing, mass media where relevant) - Generate excitement and buzz for the Taco Bell brand and products through PR activations, events and collaborations - Drive strategy and manage content (with agencies) for key social media sites such as Facebook, Instagram, Twitter, relevant in-country platforms Local Store Marketing (including New Openings) - Ensure effective local store marketing activity is in place to drive sales and awareness for existing restaurants - Develop effective strategies for new store openings that drive buzz and headlines WORKING RELATIONSHIPS: - Taco Bell International - Maintain consistent open dialogue with Taco Bell International team to ensure brand standards are being met and appropriate approvals of key marketing strategies and materials are achieved - Cross functional teams (operations/training, R&amp;D, supply chain management, finance, IT, etc.) - External agencies where appropriate- Menuboard design, media, PR, social, digital &amp; creative KNOWLEDGE AND SKILLS REQUIRED: The ability to: - Demonstrate strategic thinking and a marketing mind set - Effectively manage a broad and varied range of marketing activities - Manage multiple projects at pace, defining and adhering to timescales and delivering excellent execution - Be a self-starter and have a great capacity to work autonomously - Present information to a high standard Skills: - Strong interpersonal skills as will be required to interact at senior level with internal organization, Taco Bell International and external agencies - Excellent verbal and written communication skills Education Bachelor's Degree - Emphasis in Marketing Experience - Minimum 10-16 years relevant post degree marketing experience, preferably in consumer packaged goods or retail.&nbsp; - Demonstrable, broad based commercial experience and a record of helping to drive profitability and market share within consumer products, services or retail environments.&nbsp; - Experience launching new products or brands from conception to launch with proven business results.&nbsp; - Extensive knowledge of the local consumer mindset and market including culture, trends, etc. - Experience with new media (digital/mobile/social) preferred. - English speaking/writing skills strongly recommended in order to have required communication with Taco Bell International team and leverage important know-how.

Delhi

Burman Hospitality - Chief Marketing Officer 

Burman Hospitality - Chief Marketing Officer  ,Job Description for Burman Hospitality - Chief Marketing Officer  in Burman Hospitality Pvt. Ltd in  Delhi for (12-18) years of experience. Apply Now!

Job Description for Burman Hospitality - Chief Marketing Officer  in Burman Hospitality Pvt. Ltd in  Delhi for (12-18) years of experience. Apply Now!