jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
17/05 Samir Gadhok
Director at Burgundy Hospitality Private Limited

Views:30807 Applications:1704 Rec. Actions:Recruiter Actions:466

Burgundy Hospitality - Manager - Marketing (0-5 yrs)

Mumbai Job Code: 1096463

Job Summary:

Spearhead the marketing function of a premium International chocolate brand. Our Marketing Manager will work directly with the in designing a marketing plan that includes digital, public relations and word of mouth activation strategies. The individual will be responsible for devising quarterly marketing calendars and will manage the day-to-day execution of the plans.

The Big Picture:

Burgundy Hospitality- is one of India's fastest growing luxury retail companies. The company partners with the best-in-class international luxury brands, so as to offer Indians a window to the finest food and lifestyle themes from across the world. The plan is to aggressively (yet astutely) scale out a portfolio of International brands pan-India and the role of the Marketing Guru role is crucial to this.

Tasks and Responsibilities:

- Develop a marketing plan that defines the chocolate brand's communication strategy. This marketing plan must be specific, holistic, dynamic and goal-orientated. As part of this marketing plan, our Guru must:

a) design in-store, online and offline activation strategies using relevant digital, public relations and word of mouth tools

b) build a goal-orientated execution plan and a calendar of action keeping in mind budgets and brand expectations

c) identify and negotiate with relevant vendors and partners

- Manage the day-to-day execution of the marketing plan and oversee service delivery by relevant vendors and partners. This could involve:

a) donning the - content creator- hat: putting together press-release kits, maintaining our digital foot-print, designing creative solutions to unique problems (sometimes outside of the marketing realm)

b) wearing the - face- of the brand: directly managing media relations and interactions, managing the execution of in-store and off-site events, identifying and managing key-influencer relationships

c) playing the role of - taskmaster- and - devil's advocate- : pushing our vendors and the team to deliver on promises, make tough decisions and pursue contrarian approaches

- Develop marketing processes and plans that can be scaled across locations and geographies, including:

a) loyalty programs to engage and support our die-hard fans

b) plan B- and contingency plans in case our frontline marketing programs turn ineffective

c) internal processes that will allow the team to remain responsive to formal and informal marketing opportunities as they arise

Skills and Experience Desired (not mandatory but advantageous):

- Experience in building marketing plans and launching premium/luxury brands

- An understanding of digital media platforms and tools and their current relevance

- An uncompromising focus on execution with a no-nonsense attitude towards goals and deliverables

- A deep understanding of brand evolution life cycles, consumer psychology, decision sciences and the laws of attraction

- A creative-bent with a discerning eye for detail and the confidence to think differently

- Must be well organized and diligently structured in their approach to any engagement

Education (not mandatory but advantageous):

- Post-Graduate Diploma or a Degree in Marketing/Retail/Advertising

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights (Read more)
  • Follow-up
    (Read more)
Something suspicious? Report this job posting.