Burger King - Head - eCommerce & Delivery Marketing

Key Responsibilities/Accountabilities :

1. Responsible for driving marketing and growing sales of Burger king India, across all online commerce platforms - BK app, BK m-site, BK on aggregator partners (like Swiggy & Zomato), BK on affiliate platforms

a. Drive performance marketing campaigns to ensure BK app downloads

b. Drive traffic & consumer acquisition programs across each of the online commerce platforms - plan, execute & manage the full spectrum of performance marketing (CPC, social media, email, deals & promos)

c. Create and execute the CRM program - data analytics and campaign execution

2. Responsible for managing brand spends and delivering efficiencies & ROI across all online platforms

3. Drive marketing campaigns, Manage alliance & partnership with key aggregators like Zomato & Swiggy

4. Build the brand online presence, visibility and equity in an efficient and effective manner across the digital eco-system of search, social and other media. Responsible for managing all online commerce assets like website, app and brand pages on aggregator platforms.

5. Manage ecommerce digital agencies (CRM/performance/product development)

6. Work seamlessly with cross functional teams (product engineering, IT, marketing, finance)

The candidate :

Qualification : MBA in Marketing

Experience : 7 to 8 years

Preferred Industry : Ecommerce only