BukuKas - Senior Manager - Brand Marketing

- Own customer and consumer understanding, identifying their barriers and triggers to purchase

- Develop customer segmentation and drive marketing plans to grow different segments through customer lifecycle of acquisition, engagement, retention, and growth

- Drive programs and projects across the various customer touch points to drive customer consideration and trust for our products

- Develop, test, and execute aggressive multi-channel marketing plans to drive customer acquisition and retention

- Develop and execute OFS-wide and cross-category marketing strategies to help introduce customers to this category including the exclusive products listed here; identify and maximize cross-interaction where businesses overlap

- Establish and create a world-class destination for the products including Landing pages, homepage(s), app zones and more

- Conducting in-depth analyses to determine program effectiveness and to continuously improving programs and site initiatives

- Be a passionate advocate for customers and help ensure a thorough and intuitive user experience while meeting business goals

- Work with cross functional teams including technology teams, to define, drive, and launch improvements to the consumer experience including purchase

- Experience across marketing domains of advertising, PR, media, BTL, consumer understanding