BTL/Revenue/Experiential Marketing Manager - Hospitality

- Identify challenges and opportunities at regional and cafe level

- Brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term

- Design plans to create impactful new cafe launches ensuring breakeven in timely manner

- Defining problem statements for struggling cafes and ensuring time-bound turnaround

- Create an experiential plan for impactful customer engagements at cafe level events, sampling, other local store marketing efforts, etc.

- Manage and develop a team of regional marketing managers responsible for execution of POS collaterals, local store marketing efforts, offline events, tie-ups with regional influencers, etc.

- Analyze ROI on all customer market activities and outline key areas of opportunity with a continuous improvement mindset

- Planning and execution of all communications and media actions across print, broadcast and online platforms

- Creating and managing promotional collateral to establish and maintain product branding

- Managing the budget for advertising and promotional items

- Carrying out market research in order to keep up to date with customer trends, as well as trying to predict future trends

- Analyzing the success of marketing campaigns and creating reports

- Organizing events such as product launches, exhibitions and photo shoots, supervising advertising, product design and other forms of marketing

- Scouting, onboarding, managing and coordinating with various marketing agencies etc

- Drive a successful BTL & ATL marketing activities on brand building.