BTL Lead

- Planning and executing all BTL Marketing activities - Events (roadshows, exhibitions, conferences, seminars), promotions (pamphlets, brochures) and brand/service placement.

- Planning and innovating new marketing initiatives on a regular interval to build brand awareness.

- Facility Branding across all BUs

- Responsible for setting up of strong network of vendors / Agencies for various promotional activities planned for the respective regions.

- Manage Customer-centric Industry events, Internal Events, etc.

- Ensure right speaking slots in relevant events and summits

- Manage Special Event Projects

- Industry Partnership - Evaluate and manage partnership with Industry and Trade associations

Skills and Competencies

- Energetic, versatile, and a creative problem-solver

- Talented, Flexible individual with the ability to multitask, exercise initiative, and work effectively under pressure, paying strong attention to detail

- Effective communication, presentation

- Excellent Attitude, with a strong mindset towards learning and contribution.

Stakeholder

- Internal: Branding Team and all HODs

- External: Vendors and Partners

Preferred Certifications if any

10+ Years of Experience in Event management. Negotiating, Branding,

Post-Graduation in Marketing