BSE Institute - Head - Performance Marketing

Roles& Responsibilities:

- Strategy: develop and execute the digital marketing strategy, working with key stakeholders aligned to organizational objectives.

- Acquisition: find the most efficient techniques, channels and optimizations to support the product team. To achieve targets for lead acquisition from various channels and meet key performance indicators on -per lead cost, cost of acquisition and LTV.

- Conversion Rate Optimization(CRO): work closely with management , product heads to achieve targeted conversion rate thru customer journey with digital marketing team, bring a growth hacking mindset to the role, always looking for opportunities to optimise the conversion funnel.

- Marketing Automation: take ownership on marketing automation using various tools to make every digital interaction count

- Management: lead, motivate and nurture a team of talented digital marketing executive and vendors to meet budgeted ROI.

- Content: drive our content and social media marketing strategy including thought leadership, brand building and demand generation campaigns

- Reporting : To report management on daily, monthly , quarterly and yearly basis on digital marketing performance and key metrics

Desired Candidate:

1. Exp. Min. 7-10+ years of experience

2. Graduate/PG

3. Deep understanding of digital marketing.

4. Excellent knowledge of cost per lead, cost per acquisition, pay per click.

5. Hard core experience of lead generation.

6. Should understand various digital marketing for tools for analysis and CRO.