BrowserStack - Analyst - Marketing Analytics

About us

What do Microsoft, The Gap, Royal Bank of Scotland, Lockheed Martin, and top Open Source projects like JQuery have in common? They all use BrowserStack, as do over 25,000 other customers!

BrowserStack is the industry-leading, cloud web and mobile testing platform that enables developers to test their websites and apps on different operating systems and mobile devices. Since launching in 2011, our mission has been bold yet simple: To be the testing infrastructure for the internet. 6 years and billions of tests later, we are ready for our next phase of hyper growth. Bootstrapped for the first 6 years, we continue to be profitable since inception with a near exponential growth in customers around the globe. Recently, we closed $50M in Series A funding from Accel

The Role

- As a Marketing Analyst, you will play a key role in helping the Marketing team drive accelerate the growth of BrowserStack. You will lay the foundation to help capture and use analytics to measure the success for every initiative

Key Responsibilities

- Lead and manage analytics activities for Marketing

- Combine results of experiments and product launches to show how the Marketing team has impacted KPIs and revenue

- Create dashboards and automated reports to track KPIs

- Define data tracking requirements and ensure proper execution

- Contribute to data quality - identify discrepancies, create data tables needed for analysis and automation

- Support experimentation initiatives by calculating sample size, monitoring and reporting on results

- Build robust attribution models that effectively measure performance of each channel.

Requirement

- 2-4 years of relevant experience in analytics at a tech / SaaS / consulting company

- Extensive experience with articulating business questions, pulling data from datasets (SQL) and using BI tools (e.g. Tableau, Data Studio) to arrive at an answer

- Demonstrated understanding of statistical modeling techniques; ability to effectively influence and communicate cross-functionally across all levels

- Ability to consistently deliver quality outputs in a fast-paced environment, while working with tight deadlines

- Extremely well-organized and capable of handling multiple projects and ad-hoc requests simultaneously