Broadridge - Web Analytics Developer - Digital Marketing

Position Title : Web Analytics Developer

Department : Digital Marketing

Company Description :

- Broadridge is a leading provider of investor communications and technology-driven-solutions to banks, broker-dealers, mutual funds, and corporations globally.

- Our systems and services include investor communication solutions, securities processing and operations. In short, we provide the infrastructure that helps the financial services industry operate.

- With 50 years of experience, we provide financial services firms with advanced, dependable, scalable and cost-effective integrated services to help run their businesses.

Position Description :

- Broadridge is seeking a Google Analytics Developer/Admin for our rapidly expanding digital marketing operations.

- The candidate will have the skills to work on maintaining events and tracking in Google Analytics, Google Tag Manager and share timely metrics and stats on website traffic of BR.com websites.

- The Digital Marketing team serves as an internal agency partner to build a cohesive digital marketing experience for line of business (LOB) marketers across the organizations public properties, the developer for Digital should be a highly-motivated professional who executes with excellence.

- The individual will be responsible for carrying out web analytics reporting that empowers increased website traffic, personalization and analytical decision making for website optimization or improvements.

Responsibilities :

- Work directly with website development team to monitor, maintain, optimize, interpret and report web traffic

- Work on data collection and tagging, goals and conversions, audiences.

- Maintain Segment platform for data integrations

- Share metrics on page views, sessions, bounce rates, goal completions, events, click throughs, scroll depth

- Recommend solutions and best practices for improving website traffic and data reporting and visualization.

- Communication with Digital Team

- Project status and escalation of critical issues

- Propose on ideal /alternate solutions to the customers business need

- Articulate technical and business concepts with confidence

- Development projects on special assignments in support of day-to-day digital marketing operations

- Technical documentation

- Ensure new solutions are validated and documented for future reference

- Participate in weekly conference calls with Digital Marketing (be available for daily check-in calls)

- Monitor, troubleshoot, and respond to client questions / concerns

Qualifications :

- Bachelor's degree in technology, PGDM, MBA or any advanced degree

- Must have 3 to 5 years of experience in setting up and managing GA and GTM for websites

- Good Knowledge on Javascript to create DLV variables, custom triggers, custom variables and custom tags in Google Tag Manager.

- Good understanding of Google's latest GA4 property.

- Good understanding of Segment data collection tool or similar platforms

- Should have analytical skills to interpret and visualize website data

- Knowledge on Data Visualization tools/BI tools or Data science techniques is a plus

- Experience with large, complex, and multi-phased software implementations, agile methodology a plus

- Work independently and be self-directed

- Ability to maintain systems, strong attention to detail

- Knowledge of developing public web portals preferred

- Excellent verbal, written communication, interpersonal and presentation skills

Approach to Work :

- Attention to detail and Quality assurance across all deliverables

- Excellent customer-service ethic and follow-through

- Excels in a collaborative, fast-paced environment

- Welcomes feedback and seeks to continuously improve