Britannia - Senior Sales Development Manager - General Trade - IIM/ISB/MDI/FMS

Job Title : SDM ( Senior)

Function : Sales

Department : Channels - GT

Location : Bangalore

Purpose of the Role : To work in tandem with the brands/regions for better sales effectiveness

Reporting To : National Sales Development Manager

Number of positions reporting to the role : 2

Job Responsibilities :

Planning and influencing the GT Urban Business and influencing the Urban MS/ND

- To influence the width and the depth of the Urban distribution

- To identify the categories, plan and give shape to interventions to increase the Urban MS.

- Keep a constant tab on the quality of execution through regular audits

- Work in close association with the brand teams to promote the Premium portfolio

- Ensure AW quality index consistency with bettering the AQ scores on a month on month basis

Drive Brand Activations :

- Driving on ground execution of various brand activations, combos, visibility elements, cross promos etc.

- Developing visibility elements for the channel by understanding customer needs and space in GT channel with special focus on the VI in Kats

- Trade Activations to promote specific Brands in select geographies

RTM and ZDI implementation and revenue extraction :

- RTM extraction with focus on 'purity of RTM execution' with special focus on dairy and innovation business development

- ZDI implementation in the top 10 Metros

AW Urban consolidation :

- Assess potential for AW consolidation and work on the execution of the same with the Regional teams

- ECO audits / Missed call opportunity / Contributing in IT upgrades

- Get 100% of the ECOs audited through the a third party auditor. CRM development and business extraction from the call center, facilitating the IT developments in the field of billing automation / Missed call alert

Job Scope :

Internal Interactions (Within the Organization) :

- RSM/ SOM/ASMs

- Brand / Category Managers

- Supply Chain representatives

- IT SPOC

- Dairy sales/brand Managers

External Interactions (Outside the Organization) :

- Consultants

- Vendors ( IT / Capability/ Trade activation/ Visibility Impact agencies)

Educational Qualification : MBA (Specialization in Sales & Marketing) from a Premier B School

Preferred Total Experience : 7-10 years (Preferred Telecom / FMCG/ Beverages)

Preferred Relevant Experience : 2 - 3 years (handling a team of 2-3 people / Data analytics in an IT based environment)