<p>Skills - Sr Area Sales Manager<br><br>Description - Position Title: Senior Area Sales Manager<br><br>Function: Sales<br><br>Key Stakeholders:<br><br><div>Internal: Regional Sales Manager/ Sales Director / NSDM <br><p><br></p><p>External: Authorised Wholesalers </p><p><br></p><p>Educational Qualification: MBA</p><p><br></p><p>Specialization in Sales &amp; Marketing team</p><br>Experience: 4-7 yrs<br> <br>Purpose of the Role:&nbsp;</div><div><p><br></p>- This position will lead a team of Territory Heads (SOs/ASE/ASMs) to deliver on the sales objectives by driving volume, value and market share objectives in the assigned area through increasing distribution coverage and execution of various initiatives planned. This position will work with the cross functional teams to design a strategy to deploy and then manage execution of all trade promotions and other market / distribution initiatives within the overall Sales strategy of the company The incumbent is expected to take up Leadership position in the Sales team in the next 2-4 years<br><br>Key Responsibilities:<br><br>- Defining Monthly / Quarterly directions for the Sales Team by Sensing new opportunities and implementing the right infrastructure requirements<br><br></div><div><p>- Firm up Sales Development plan for the year based and build the plans at a PJP level. Ensure that the sales infrastructure in the assigned areas meets defined norms.</p><div><br></div><p>- Analyze potential areas in assigned geography where A/W or Distributor appointment would enhance business prospects. Finalize activity plan and individual Territory Heads itinerary at the depot meeting based on month/ business objectives and ensure communication of these to the sales field force, </p><div><br></div>Coaching and Capability Development<br><p><br></p><p>- Coach the Territory Heads on the Sales Execution and Territory Management </p><p><br></p><p>Ensure complete staffing </p><div><br></div><p>- Set KRA for Self and team in line with organisation priorities and ensure cascade of company objectives within team and with channel partners</p><div><br></div><p>- Conduct mid year discussions and provide feedback to Territory Heads</p><div><br></div>- Assign ratings and discuss the BAT assessment with the employee.<br><p><br></p><p>- Identify Learning and Development areas for the team and lead implementation of the Sales Training Program developed by Sales Capability.</p><div><br></div>Manage Distribution Systems<br><p><br></p><p>- Dialogue with A/Ws to expand coverage of CRS systems.</p><p><br></p><p>- Work closely with regional Replenishment team to ensure compliance with receivable norms and improvement in related systems. </p><div><br></div><p>- Manage Sales Development &amp; Trade Marketing requirements for the geography</p><div><br></div>- Draw out S&amp;D/ business/ Territory Heads contact priorities for the month, monitor Field Force activity<br><p><br></p><p>- Ensure that Sales Support Activities are executed with excellence by designing a visibility plan and setting up visibility standards for Key and other General Trade accounts.</p><div><br></div><p>- Shortlist Trade promotion alternatives, arrive at mechanism options and operation period. Submit Proposal in pre-defined format. Measure activity performance at periodic intervals on objective parameters. Check for adherence of A/W claims to initial Trade Promotion and sign off claim settlement.</p><div><br></div>New Product Launch<br><p><br></p><p>- Work closely with the Brands team to Identify activation opportunity with respect to a brand, occasion or an event Design and Trade Activation plan and their execution</p><div><br></div><p>- Communicate to the Team on the final codification, facilitate roll-out in the market place and track progress for the same.</p><div><br></div>Commercial Management<br><p><br></p><p>- Handle Trade Promos (Design and Execution), Business Solution Development, Annual Budgeting (Sales Budget), Customer Complaint Handling, and Market Returns. </p><div><br></div><p>- Review and Reporting: Collate data and prepare reports to track various parameters e.g. Sales Efficiency, Sales Achievement and Champion's Scorecard and discus Sales MIS and the Champion's Scorecard with the Team.</p><div><br></div><p>- Allocating Merchandising Spends and other Overheads Management</p><br>Contact&nbsp;<br><br>The Apply Button will redirect you to website. Please apply there as well.<br></div></p>

Kolkata

Britannia - Senior Area Sales Manager 

Britannia - Senior Area Sales Manager  ,Job Description for Britannia - Senior Area Sales Manager  in Britannia in  Kolkata for (4-8) years of experience. Apply Now!

Job Description for Britannia - Senior Area Sales Manager  in Britannia in  Kolkata for (4-8) years of experience. Apply Now!