Title/Designation : Customer Marketing Manager - Modern Trade  Function : Sales  Location : Bangalore  Grade : Manager - Grade V / Manager - Grade IV  Purpose Of the Role :  - Key conduit between marketing, sales and customer team. Works as strategy and insights arm of the channel. Ensures GTM planning & execution, A&SP management, building categories in MT and working closely wih MT customers to build brand/category basis shopper/retail insights.  Reporting To : National Head Modern Trade & Alternate Channels  Job Responsibilities :  Category development :   - Responsible for revenue, growth, demand planning and business development for set of categories  - Work closely with marketing team on understanding categories, brand levers, consumer & shopper insights, channel plans and brief on shopper & retail expectations/opportunities  - Develop a joint brand-channel activity calendar for building the categories  New product launches, brand led activations and visibility planning :  - Design and execute Go To Market (GTM) strategy for new launches/re-launches/ key brands  - Develop and execute brand activations in close coordination with KAMs, Ops and Customer team  - Developing visibility elements for the channel by understanding brand levers, customer needs and terms of trade and lead execution of the same  In-sighting and actioning - MT customer / Key Accounts Manager / MT Sales :  - Work closely with MT customers, Key account managers and Ops team (area heads) to understand shopper, field and retail levers  - Provide adequate data and market intelligence to key accounts to meet the Joint Business Plan  - Joint working with customer category managers, marketing team, insights team and retail data to understand & build on shopper/retail insights and bring out opportunities  Channel development projects and data in-sighting :  - Assess potential for special packs and work on the development of the same with the cross-functional team  - Work on shopper insights led category management  Work on projects to lead innovation in channel : Product mix (combos), promotions, visibility, systems & processes and channel activations  - Research and data analysis on off-take data, shopper retail data, nielsen etc. Lead in-sighting into action  Promotion and A&SP Management :  - Design shopper promotion along with KAM and Ops  - Responsible for A&SP / spends management for the set of categories. Stringent check & tracking of the same.  - ROI check and pre-post evaluation of spends, promotions, visibility and activations. And recommend improvement to aid higher returns and shopper-category impact  Job Scope :   Internal Interactions : Head Modern Trade, ASMs/ASEs - Modern Trade, Brand Team, Key accounts manager, Supply Chain and Commercial  External Interactions : Category Heads / Managers of Retail Chains, BTL and activations agencies, Purchase Heads - Commercial Mangers  Job Requirements :  Educational Qualification : MBA (Specialization in Sales & Marketing) from a Premier B School  Preferred Total Experience : 3 - 5 years (minimum 2 years channel experience, prior exp in trade marketing / key account management) if from a Premium B School, 5-7 years years if otherwise  Preferred Relevant Experience : Current experience In Modern Trade working as customer marketing/trade marketing/ key accounts manager

Bangalore

Britannia - Customer Marketing Manager - Modern Trade 

Britannia - Customer Marketing Manager - Modern Trade  ,Job Description for Britannia - Customer Marketing Manager - Modern Trade  in Britannia Industries Ltd in  Bangalore for (3-7) years of experience. Apply Now!

Job Description for Britannia - Customer Marketing Manager - Modern Trade  in Britannia Industries Ltd in  Bangalore for (3-7) years of experience. Apply Now!