Britannia - Area Sales Executive

Skills - sales

Description - Position Overview:

The position is responsible for driving secondary value & volume objectives for the assigned area. Will be responsible to handle EDGE execution at POS.

Key Stakeholders:

Internal : TSI (WS)

External: AW & AWSM, Retailers, Wholesalers (W/S)

Educational Qualification: Any graduate , MBA is desirable

Experience - 5-6 years of experience in handling GT Sales Field operations in FMCG industry .

Desired Competencies:

- Should have experience of working in FMCG sales function.

- Knowledge of working in SAP environment would be an advantage.

- Able to handle team .

KEY RESPONSIBILITIES:

- Objective Setting

- Monthly objective setting

- Quarterly Joint Business Plan (JBP) with AW and adherence to the same

Customer Management - Getting adequate infrastructure (Godown, RSA , Units)

Sales Call :

- Ensure freshness of stock

- Managing Stock Norms for CRSC (internal tool used by the replenishment team)

- Operationalize new products & consumer promos

- Ensuring execution of Trade Marketing Strategy goals

- Ensuring execution of schemes, consumer promos & new product launch

- Ensure visibility implementation & Merchandizing

People Management - Conducting classroom training for Route Sales Agent / TSI

Coverage - Identify Market benchmarking and best practices

Commercial control :
Systems adherence (Hubbing, Primary Dispatch Plan adherence, Cheques availability)

Claims - ensuring

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