Brilyant - Head - Marketing

Head of Marketing

The Role :

The Head of Marketing is a leadership role responsible for our global marketing strategy while managing demand generation campaigns, building value propositions for all our targeted segments, use cases & market sectors, managing our web presence & coordinating outreach programs, as well as optimizing our online business.

What will you do :

- Design, implement, and improve the go-to-market strategy for our group considering all our products and services.

- Manage and oversee the strategy and day-to-day activities of the following areas: demand generation, inbound marketing, design, PR activity, support sales initiatives, Branding, and Events, tracking related KPIs (key performance indicators) and revenue impact.

- Develop and implement marketing plans, including promotional calendars and programs, new product introductions, and other marketing projects with a specific focus on market insight, sizing, and building routes to market.

- Manage marketing budgets to boost brand awareness and strategic positioning.

- Oversee social media marketing strategy and content marketing.

- Stay up to date with the latest market trends, keep track of competitors, and develop battle-cards

- Attend and/or participate in conventions, conferences, and tradeshows

- Proactively collaborate with the Sales, Customer Success, Operations, Product & Support teams, to help with pricing strategies to maximize profits and market share while balancing customer satisfaction.

- Manage external stakeholder relationships spanning partners and vendors.

- Drawing meaningful insights from data, analytics, and KPIs to present regular reports to the CEO

You Must Have:

- 5+ years of experience in Marketing and at least 2 years of experience in a similar role

- Core product marketing competency with successfully executed go-to-market campaigns

- MBA/PGDM with a specialization in Marketing, Communications, or relevant fields

- Excellent understanding of performance marketing metrics and analytics (Linkedin Ads/Facebook/Paid search)

- Excellent communication skills, fluent in English (oral / written)

- Strong analytical, managerial, communication, interpersonal, and leadership skills

- Creativity, drive, efficiency, and self-motivated critical thinking ability

- Strong team player mentality with a positive attitude & energy

- Ability to organize with high standards of quality and precision

- Trustworthy and excellent work ethics

Why join Brilyant:

- Be a part of the fastest-growing IT solutions provider and integrator with a global footprint

- A multicultural environment with a dynamic and disruptive team in multiple locations

- A full-time permanent contract with an attractive compensation package according to your profile

- Flexible hybrid work policy

- Limitless professional development opportunities

About Brilyant:

Brilyant is a trusted Infrastructure Management Services (IMS) provider with a suite of proven services and strong strategic partnerships. With 8000+ customers serviced in 12+ cities across India, the UAE, and the USA, our goal is to enhance productivity & efficiency in IT systems of the businesses we cater to.

https://brilyant.com

https://www.linkedin.com/company/brilyant