Brillare - Lead - Performance Marketing

About Brillare:

Brillare is a home grown personal care brand founded by a renowned formulation scientist and led by a strong management team from Tier 1 institutions and advised by industry leaders from digital, e-commerce and FMCG space.

We are the first Zero Dilution brand in India with 100% natural, safe and cruelty-free products. Being one the fastest growing D2C brand, we have a strong presence across D2C website, 15 online marketplaces, exclusive brand outlets and premium salon chains. We are financially backed by Emami, 2500+ cr. leading FMCG Company.

We are an organization that values and nurtures dynamic, fast-paces, high-growth environments.

- Entrepreneurial spirit: We are imaginative, we take initiative, and we take ownership. We love challenges and learn from our mistakes faster to move forward together. Our unwavering focus is to provide our consumers with best in class products, always.

- Consumer Obsession: We are a growing team with ambitious goals and driven by only one principle - Consumer first. Nothing else. Nothing more.

- Collaborative environment: We are positive, open-minded, and value everyone's idea. No complex hierarchies or red tape, we work as one team and combine our collective strengths.

To discover more about us, please check out at www.brillare.co.in

Job role and responsibilities:

We are looking for a Performance Marketing Lead to grow Brillare's presence in digital space in meaningful way and drive revenue growth through efficient and effective performance marketing campaigns across digital mediums - Facebook, Google, SEO, content discovery platforms to name a few.

Job Title : Performance Marketing Lead

Reporting To : Chief Operating Officer

Location : Ahmedabad (Head Office)

Lead Brillare's digital efforts through effective performance marketing campaigns including:

- Lead the performance marketing team for brand campaign performance across digital channels.

- Create a comprehensive advertising plan for all digital channels - social (Instagram, Facebook and YouTube influencer marketing) and run the Google Ads, Google Business, Google Shop.

- Keep a track of the performances in all the marketing areas and thus discover any hindrances to strategies.

- Devising strategies to drive online traffic to Brillare interfaces - website, social page.

- Closely work with the strategy and brand teams to be at a similar pace to improve marketing and campaign performance.

- Drive campaigns from planning to execution and beyond to meet key performance metrics

- Design and execute Email Marketing/SMS/WhatsApp Marketing plans.

- Constantly optimize marketing activities to improve return on investment.

- Allocate budgets and analyze and recommend modifications to ad spends

- Tracking new user acquisition and conversion rates

- Improving the usability, design, content and conversion of the company website. To plan and effective execution of the Website Promotions and also track and evaluate the ROI

- Tracking and analyzing category, competition and consumer trends on various digital platforms

- Demonstrate superior technical expertise and organizational capabilities in project and campaign management

Required qualifications:

- 4-6 years of Leadership/ Supervisory experience in performance marketing for a beauty and personal care category or anchoring team leader role digital marketing role in an agency

- Graduation + MBA from tier 1 institutes

- Analytical Skills: should be able to analyze the overall digital marketing performance

- Strategic Skills: SEO/SEM/ Online Marketing, Aware about marketing Database, Display Advertising Campaigns, Maintaining social media presence

- Technical Skills: MS Excel, Google Analytics, Google AdWords, PPC, email/SMS/affiliate marketing and hands on experience with any performance and social platform

- Enthusiasm to learn new skills and effectively counter all probable hurdles/barriers and ensure appreciable performance in all KRAs.

What's on Offer?

- Lead the performance marketing efforts for a growing D2C brand

- To be a front runner to make the brand a success

Good to have:

- Understanding of PPC (pay per click) marketing and affiliate marketing channels

- Revenue growth led campaign performance and spends management skills

We're looking for someone who is?

- Passionate about growing businesses online

- A quick learner and self-starter

- Hungry to outperform in a fast-growing environment

Contact No.: 8275052473