- Bright is a consumer fintech that helps Americans get out of debt, with the power of data science and machine learning. It is a mobile app that combines all the tools and tech needed to manage and get rid of debt. - Brights tools include credit score building, automated debt paydown plans, financial planning, budget planning tools, and refinance loans. It works with credit cards, student loans and car loans.. Bright has had 6x growth in the last year, with 300,000 users, and more than 100,000 ratings and reviews.. - Bright is backed by three major venture capital funds (Sequoia, Falcon Edge and Hummingbird) and with top angel investors from the US, UK and India, Bright has raised +$40 million in funding to date.. Bright has recently raised $50M in debt funding from Encina Lender Finance, for its credit business growth. Encina Lender Finance provides lending solutions to consumer and commercial speciality finance companies across the U.S. and Canada.. Today we are among the top 8 US FinTech companies. = We will become a top-100 US financial institution, with the unique strength of data science and predictive modelling to enhance financial products for a users life outcomes.. We will be the first at-scale Consumer Tech company, built in India for Global markets.. About Our Founders:. Bright was founded in 2019 by a founding team from McKinseys Banking Practice (Petko Plachkov and Avi Patchava) and InMobi Data Scientist (Avi Patchava, Varun Modi, Avinash Ramakath, Jayashree Merwade). Who are you responsible for?. Responsible for driving customer growth, acquisition, and revenues at Bright Money. The primary Key Performance Indicator (KPI) is to ensure responsible revenue growth through digital acquisition, customer retention, and upselling.. Key Responsibilities:. Strategic Planning:. Develop and implement the marketing plan aligned with overall business objectives.. Balance strategic brand building, lead generation, and quick wins to achieve targets.. Data-Driven Decision-Making:. Utilize data and analytics for decision-making and measuring marketing effectiveness.. Cultivate a culture of structured experimentation and iteration to drive growth.. Influencer and Social Media Marketing:. Devise strategies for effective influencer and social media marketing, leveraging influencers and social platforms to enhance brand visibility and engagement.. A/B Testing: Continuously A/B test different ideas to improve growth KPIs.. Brand Consistency: Ensure consistent messaging aligned with the brand.. Partnership Management: Build mutually beneficial relationships with new and existing partners - Budget Management: Manage the marketing budget to drive sustainable bottom-line growth.. Cross-Functional Leadership: Lead a cross-functional team in implementing strategic marketing initiatives across various functions, including performance marketing, social media, product marketing, and partnerships. - Task Delegation: Delegate tasks effectively to manage workloads and pressures.. Customer Onboarding Lifecycle: Own the customer onboarding lifecycle process through campaigns and collaboration with product teams.. Brand Representation: Represent the brand's values, culture, approach, and dedication through internal training.. Ownership of Acquisition Analytics: Own acquisition analytics, budgeting & planning, ad tech & automation, SEO, and referrals.. Performance Monitoring: Monitor daily performance KPIs, identify growth opportunities, and determine initiative scale. - Collaboration with Product: Work closely with the product team to improve the user flow.. Mentorship: Provide insightful developmental feedback to team members and colleagues through periodic reviews. - Requirements:. 7+ years of experience in product-led growth, digital marketing, customer acquisition, and AdTech (e.g., Paid Social, Paid Search, Display). Proven experience managing large-scale, complex performance campaigns.. Strong experience in performance marketing, social media/viral marketing, demand generation, customer acquisition funnels, and organic growth. - Cross-functional experience in growth hacking teams focused on user growth through experimentation.. Hands-on experience working with product, data, and engineering teams on the ad-tech front.. Good analytical thinker with excellent communication, listening, and interpersonal skills. - Knowledgeable in Campaign Management Tools and Analytics Tools.. Familiarity with media mix modeling, SEO, and PPC advertising methods.. Experience running referral programs and enhancing the customer journey across the funnel.. Strong skills in data visualization tools (e.g., Tableau, Looker, Data Studio) and project management tools (e.g., ClickUp, Asana, Trello).

Bangalore

Bright Money -  Senior Growth Manager 

Job Description for Bright Money -  Senior Growth Manager  in Bright Money in  Bangalore for (7-12) years of experience. Apply Now!