Bright Lifecare - Senior Manager/Manager - Content

- As a Manager/ Senior Manager Content (Online Business), plays a part in constructing a cohesive content strategy with a focus on user or consumer journey and persona development. Working with internal and external collaborators, will also collaboratively plan, oversee, and execute the strategy and mapping the content touchpoint from start to end.

- Supported by creative and editorial resources, will be responsible for aligning/ vetting the brand narratives with the teams content strategies and editorial decisions. Will also play the role of a marketer, creative and an editor, conceptualizing and producing content assets that resonate with viewers across earned, owned, and paid platforms, with the aim of driving business goals.

- Job Description Lead a team of copywriters, SEO writers and social media for Healthkart Work closely with the digital marketing and brand team to understand the creative requirement and turn them into persuasive copy concepts

- Work with the SEO to create engaging content/blogs for websites and drive organic traffic on the website Drive the social media strategy for Healthkart handle for all social channels including IG/YT Establish guidelines for writers/bloggers to follow while writing content Collaborate with multiple cross functional teams (internal and external) to ensure timely delivery of all deliverables Skills &

Requirements: 5-7 years of experience in producing both long form (blogs/articles) and short form content (copywriting/ad copies) along with exposure to managing social media Fluency in language, style and tone plus a passion for using words to tell stories Prior experience in D2C space is an advantage Priori experience of managing a team would be an added advantage Location-Gurgaon Sector 14. NP:30 Days Max.