Bright Lifecare - General Manager - Brand Management - HK Vitals

General Manager Brand - HK Vitals (HealthKart)

About HealthKart:

HealthKart is India's leading nutrition and supplement platform. Founded in March 2011 by Sameer Maheshwari, an IIT and Harvard Business School graduate, HealthKart offers a comprehensive range of products, engagement tools and expert assistance for all your wellness and fitness needs. We have two marquee nutrition brands - MuscleBlaze & HealthKart - which are leaders in their respective segments and follow an omni-channel distribution strategy. We have been expanding rapidly, currently employing over 1000 people and have also served more than 10M happy customers raising over US$ 75M funds till date.

Become a part of one of the leading online health supplement brands in India. The brand is backed by deep research & innovation and is trusted by over 5 million consumers.

The brand has multiple categories catering to general nutrition, Hair & Skin Care and Weight Management solutions, and has bestsellers across all top marketplaces.

We are looking for somebody to lead the Vitamins and Hair portfolio within the brand.

- It will be end to end Brand and P&L Management role, requiring extensive stakeholder management and collaboration with cross-functional teams like R&D, Supply Chain, Product, Technology and Channel Sales Teams.

- High-level strategic thinker with excellent attention to details

- Proven track record of success in achieving KPIs related to growth, brand awareness, and customer acquisition.

- In-depth understanding of digital marketing trends, tools, and best practices.

- Strong analytical skills and experience with data-driven decision-making

- Ability to plan and execute annual NPD calendars based on consumer insights and emerging category trends, conceptualize and formulate products alongside the R&D teams and work on pricing, packaging and GTM strategy to scale up products across online and offline channels.

- Strong hold on P&L management in a complex framework of multiple categories

- Ability to influence and make strategic recommendations and presentations to leadership.

- Expertise in leading, mentoring and developing individuals.

- This role requires a go-getter: proactive and driven to come up with new ideas and solutions, to test and fail and adapt quickly to the dynamic category environment.

- They are a consumer advocate and understand the scale up of D2C brands and the role of D2C channels.

- Demonstrated connection to fitness or health would be a great plus!