Brigade Group - Digital Marketing Manager

Core Responsibilities:

- Identify contemporary trends in Digital Marketing, evaluate modern technologies and ensure that the brand is at the forefront.

- Responsible for managing Digital Marketing for the Residential Business - as a channel for driving revenues through customer acquisition, with a focus on technology.

- Thorough understanding of SEO working and strategy. Conceptualize & implement campaigns on the digital channels - All Web, SEO/SEM, marketing database, email, social media based.

- Measure and report performance of all Digital Marketing campaigns - Quality of leads, closures on leads and revenue generated through digital channels.

- Understanding and running campaigns through any CDP /DMP and ease of working on CMS (content management system). Devising the campaigns through automation and working through first party data

- Content development, website handling, Landing page and Microsite development

- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.

- Collaborate with agencies and other vendor partners.

- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

- Diligently work with sales and presales for monitoring of leads and collect feedback on the quality of interactions.

- Experience in Real Estate or Digital Agency, which runs campaigns for the different industries will be preferred

Who are we looking for:

- A Go-Getter: You are a highly driven individual who goes that extra mile to drive value for the organization.

- Analytical and a Problem Solver: Thinker and problem solver and the ability to exercise sound judgement and make decisions based on accurate and timely data analysis

- Adaptable: You demonstrate the ability to work in a fast paced and hyper-growth environment where the requirements are constantly changing.

- A Technology Geek: You are fanatical about technology and are always on the look-out of newer better ways of building solutions - that is how you would build this team too!

- A Team Builder: You are a go to person and can collaborate with different teams. A firsthand collaborative style of working is necessary!

- Ownership: Entrepreneurial mindset with a keen sense of urgency and results-orientation.

- Inspiring Leader: Who Influences Stakeholders positively and develops teams.

- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

- Certification in Google ad words and Facebook ads is mandatory along with Google analytics.

Qualification:

- MBA in Marketing from a reputed institute with 8-10 years of work experience in driving sales through Digital Marketing with B2B, B2C companies.

- Strong analytical skills and data-driven thinking.

- Up to date with the latest trends and best practices in online marketing and measurement