Bridgei2i - Product Marketing Manager - IIM/MDI/ISB/FMS

Reporting: VP of Products

Bridge i2i's products embed deep industry context and AI, ML capabilities to solve clients- business problems with an exceptional degree of elegance and sophistication. We believe we are uniquely positioned to create revolutionary analytics products for global customers.

- We are seeking a dynamic business and technical professional with Enterprise SaaS product marketing skills to manage help create dramatic growth paths for our products

- As a Product Marketing Manager, you will be responsible for the product marketing strategy, demand generation motions, digital marketing plans and influencer marketing to drive competitive positioning, product awareness, and customer adoption.

- Excellent communication and collaboration skills, an entrepreneurial attitude, technical and analytical understanding, product marketing expertise, strong revenue sense, and deep background in building scalable marketing programs will allow you to thrive in this role.

Primary Job Responsibilities

- Own and manage the product marketing strategy, go-to-market plan and execution for the product portfolio, working closely with corporate marketing

- Drive demand generation - inbound and outbound lead gen campaigns - through a mix of digital marketing and inside sales

- Conceptualize and own creation of sales & marketing tools - website content, customer presentations, brochures, data sheets, case studies, white papers, battle cards, tele sales scripts, and email campaigns - to optimally position products

- Conceptualize and own content marketing plans for the product portfolio

- Conduct market research and competitive analysis to support go-to-market activities, including pricing strategy, competitive value propositions, media channels, influencers

- Be responsible for positioning the portfolio with trade press, analyst community (Gartner, Forrester), and opinion leaders

- Recruit and engage with resellers and channel partners, execute co-marketing campaigns

What You'll Need

- An MBA from a premier institution

- At least 7-10+ years of experience in product marketing for enterprise SaaS products, targeting global markets

- Experience marketing of products and services to Hi-Tech, Financial services or CPG industries for global markets

- Deep familiarity with the analytics market, and big data and cloud technologies

- Strong experience in digital marketing and content marketing, SEO & SEM practices

- Experience with Google AdWords, LinkedIn campaigns, LinkedIn sales navigator, Salesforce, HootSuite

- Experience in handling digital media & creative agencies, PR firms, lead generation agencies

- Able to work with and collaborate across global teams

- To be a product marketing leader - drive consensus, momentum and have a strong bias for action

- Excellent communication skills: must write, speak and present information effectively

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