Brick&Bolt - Director - Marketing

Job Summary :

- You will be heading overall marketing activities of the company - all online and offline marketing channels.

Responsibilities and Duties :

Marketing & Branding :

- Crafting strategies for all marketing team, including digital, advertising, communications and creative.

- Leading the team consisting of digital marketing and creative guys.

- Meeting the targets to get the required leads to the company across geographies.

- Analyse consumer behaviour and determine customer personas.

- Developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals.

- Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)

- Preparing and managing monthly, quarterly and annual budgets for the Marketing department

- Taking care of ATL/BTL and other marketing activities.

- Responsible to increase customer reach month-on-month.

General :

- Entrepreneurial drive and demonstrated ability to achieve stretch goals.

- Continuously monitor internal/external trends and keep a close eye on competition in the marketplace.

- Identify opportunities to reach new market segments and expand market share

What you should have :

- Sense of scrappiness, high energy levels and do whatever it takes to creatively and effectively achieve your goals

- Strong analytical and advanced decision making skills

- Grad or Under-grad from - IITs, IIMs and other premier institutes

- Minimum 4 years of experience

- Experience running successful marketing campaigns. Solid knowledge of web analytics, google adwords and marketing on social media platforms.

- Prior experience in working with technology or technology led products in marketing would be an added advantage

- Past experience in launching and managing new brands/products or programs is highly desirable.

- Media and Agency exposure

Benefits :

- Work on one of fastest-growing start-up with the potential to influence an enormous market and positively impact millions of people

- Collaborate with dynamic and passionate peers across the company, who will challenge and stimulate you every day

- Build and earn ownership of a key part of our business while working directly with the company's leadership team

- Competitive salary and benefits

- Fun startup working environment in a beautiful office in heart of Bangalore