Brandtouch - Performance Marketing Role

Job Summary :

- BTA www.brandtouchindia.com is an intelligent direct-to-consumer marketing platform. It is developing a set of new global products that are completely changing the way brands and marketers are connecting with their consumers to introduce, explain & sell their products and services directly. With two global and one Indian leader brands signed up - pilots and MVPs are live in a stealth mode.

- These first-in-the-world tech products require a crack team of highly aware and driven professionals and entrepreneurs to explore the early promise.

- The need is to work with global teams and introduce these tech products to traditional marketers of large brands - across a variety of global products and services.

- We are looking for candidates from top-notch business schools and a global education or exposure. Immersion in tech products, digital marketing, and data is a prerequisite.

Job Description :

- Revenue - Drive a significant increase in the number of qualified leads coming from marketing that will fuel ARR and MRR goals

- Growth - Create growth through campaigns across all channels, responsible for filling the lead pipeline, setting the marketing strategy, developing forecasts, evaluating appropriate budgets, and measuring results.

- Social Ads - run all the company's social ads for prospecting and retargeting with specific experience with Facebook, Google, YouTube, Twitter, and LinkedIn ad campaigns.

- Content - use your writing skills to create a variety of content types to fuel sales and marketing success.

- Metrics - monitor and communicate full-funnel conversion metrics, including marketing performance measurement, attribution, ROMI, budgeting, strategic planning, process definition, and marketing systems and data.

Desired Skills & Experience :

- 5+ years of experience in B2C marketing, driving the marketing strategy and inspiration in a SaaS, fast-paced, hyper-growth start-up environment. MBA Candidate Preferred.

- Excellent spoken and written English.

- Must be comfortable on camera, live events, one-one video calls.

- Proven experience in creating content for marketing materials for demand generation campaigns.

- Specific experience in B2C & B2B companies targeting Digital Marketing Agencies' audiences, as well as other heavy social media advertisers.

- Consistent track record of exceeding revenue and lead generation goals

- Solid technical knowledge foundation with the ability to translate technical content into business value for internal and external stakeholders.

- Able to manage through complexity, make hard decisions and persevere when things are challenging.

About the Company :

BrandTouch and Analytics Pvt Ltd is based out of Mumbai and San Diego, It is promoted by (www.aliagroup.com) a premier two-decade-old marketing services group with 100+ of the bluest of blue-chip FMCG/CPG clients, with whom it partnered 400+ brands, across 50 categories - many of them global. The company is set out to create Brandtech the world's first marketing services and data automation platform (www.cynq.in) with many of its intelligent D2C products, which are under advanced development. 

Brandtech is simply the power of technology to improve marketing. The company is harnessing this to disintermediate marketing networks and take brands Direct to consumers. We invite you to join us in building the Future of Marketing!