Branding Role - Consumer Durables

Urgent opening for Branding Role with a Leading Company (Consumer Durable)

Responsibilities :

- Act as the brand custodian for the organization

- Build & maintain a marketing campaign calendar and follow that strictly

- Coordination with creative agency(ies) for delivery of creatives ensuring quality & timely delivery

- Design master creatives for campaign execution across multiple media (print, radio, on-ground, in-store, VM, online, direct marketing etc.) an hand over master creatives to respective owners

- Building strong branded properties across multiple media (print, magazines, TV, radio, online etc)

- Building strong brand associations with popular events & brands (entertainment events, sports, cultural etc.)

- Manage & coordinate all PR & Corporate Communication initiatives