Brand Strategy - Shopper Marketing - Advertising Agency

Job Title -Brand strategy (Shopper marketing)

Company - one of the top 5 Advertising agencies in Mumbai(Lower Parel)

Budget 11 lac

- Understanding how one's target consumers behave as shoppers, in different channels and formats, and leveraging this intelligence to the benefit of all stakeholders, defined as brands, consumers, retailers.

- Understanding the complicated psychology of a consumer at the point of purchase.

- Understand category & brand and help them to enhance their Brand Position at retail level

- Conduct market visit to understand trend & demand

- Initiate qualitative research to identify shopper/retailer behaviour

- Creating pitch & acquisition strategy for new accounts

- Tactic approach for yearly business plan to achieve goals

- Working and fulfilling POSM requirements for FMCG brands across India

- Managing co-ordination internally and with clients

- Re-engagement and expansion with current accounts

- Writing creative briefs and briefing creative team