05/02 Daisy
HR at Kelly Services India

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Brand Strategist - Media (4-8 yrs)

Bangalore/Delhi NCR/Gurgaon/Gurugram/Mumbai Job Code: 661458

Responsibilities:

- Completely lead the brand story creation

- Lead the market research including category research, consumer research, consumer trends, cultural influences etc for the client in purview

- The consumer research and trend analysis should be done in a very scientific way and documented at every step of the way

- Work with cross-functional teams (graphic design, structure design, and design intelligence team) to ensure smooth implementation of strategy into actual execution

- Take ownership of the copy and content that will go on the package

- Assist the content team to drive content creation related to brand design

- The projects could be for an end to end brand design or could be for a promotional campaign/one-time activity as well

Requirements:

- Stellar Storytelling ability

- At least 4 years of proven experience brand or any other design field

- Project management skills and leadership skills: the ability to lead and collaborate with cross-functional partners, prioritize high impact activities, and keep complex projects moving forward

- Very good understanding of brand and packaging design. Experience as a designer would definitely get more plus points.

- Being a creator at heart

- Natural curiosity with an interest in continuous learning. In a hyper-growth startup environment, it is essential that you are flexible and adaptable and have the capability of taking ownership

- The ability to be a dynamic team player with a drive to achieving growth goals

- The ability to think critically and analyze data to interpret meaningful consumer behavior insights

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