Brand Strategist - Beauty Care Startup

Key Responsibilities:

- Design and implement brand strategy in line with that set out by senior management

- Participate in annual brand planning process to set a fully integrated marketing plan and programming utilizing the full marketing mix of advertising, promotions, and trade

- Plan and execute all communications and media actions on all channels, including online and social media

- Portfolio planning including analysis of industry trends, market competitiveness of products and SKUs, consumer needs /requirements etc. to identify gaps and opportunities within the current category related brand/ product portfolio.

- Assisting with product development, pricing and new product launches as well as developing new business opportunities