Brand/Product Manager - Lifestyle Brand

PRODUCT MANAGER -- MNC DURABLE MAJOR -- ( Lifestyle Brand )

The position will be responsible for planning the complete product mix, promotion's and right placement of the product category handled, with the objective to enhance Brand positioning and improving profitability.

- Managing existing Product Line

- Planing future product lines based on Profit Margins, Guesstimate forecasts, consumer research and Demand-Gap Analysis.

- Planing promotions, designing POS

- Getting Market / Product feedback for restructuring/reinforcing the product assortment

- Preparing Product Charters - A complete Product / SKU Chart for the semester.

- Crafting and thorough Implementation of the marketing strategy w.r.t. Distribution and placement of products in existing markets.

- Monthly SKU Rationalization to maintain the profitable SKUs and eliminate the slow movers.

- Inventory Management to reduce excess stocks and liquidate slow moving Inventory with dealer schemes / salesman incentives.

- Working on PCM sheet. ( Product Contribution Margin )

Candidate Requirement :

Work Exp : 3-4 years in a similar profile . Should have handled a category or a sub brand independently

FROM : Consumer Durable / Apparel / Lifestyle Brands / Consumer Electronics / Home appliances

Narayan Iyer ( 098191 47645 )
PAN India Recruiters