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13/06 Satish Kumar
Team Leader at ACH Management Consultants Pvt. Ltd.

Views:7960 Applications:2144 Rec. Actions:Recruiter Actions:336

Brand/Product Manager - FMCG (3-8 yrs)

Mumbai Job Code: 1110287

Role / Position Title : Brand Manager/Product Manager

Department/Function : Marketing

Location : Mumbai, India


- To independently manage the assigned product portfolio and execute all brand activities in line with the agreed business and brand strategy.

- To assist Head of marketing on NPD for an identified category in line with the business objective.


Responsibility Results Expected/ Target :

1. Marketing Plans : Formulate marketing plans in line with the marketing strategy. Monitor Brand health, Brand performance in line with Marketing plan Execute the brand marketing plans in line with business requirements

2. New Product Development : Assist Head of marketing on assigned NPD projects and own the new product development cycle Execution excellence to deliver the NPD on time

3. Agency Management : Conceptualize and initiate relevant market researches. Initiates relevant briefs to the creative & media agencies for creation & execution of brand communication as per agreed brand plans. Effective and efficient brand activities development and implementation to achieve business objectives

4. Go to Market : Design and develop the Trade collaterals to help build the brand in trade and support key launches Develop high quality and innovative solutions for launches

Education :

- MBA (Full Time and with Marketing Specialization) and Graduate in any discipline

- Experience Minimum 3-8years

- Experience in FMCG, with hands-on exposure to NPD, New Launches, Consumer Research, Communication Development, digital and Brand Activations.

- At least 1-year Brand/Product Manager experience is desirable.

Knowledge and Skills (Functional / Technical) :

- Media relations, Marketing Strategy, Branding, Sales, Consumer Behaviour, Customer focus, Cost focus.

- Leadership / Managerial Attributes

- Planning & organizing, Communication & networking, Creative, Analytical ability, Proactive, Result oriented

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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