Brand & Product Manager - FMCG

The position is functionally accountable for:-

1. Defining, recommending and implementing a brand strategy in alignment with PVMI goals, competition activities and changing consumer market for an allotted brand/product category

2. Planning/executing the marketing and branding initiatives for an allotted brand/product category

3. Participating in new product ideation/implementation in own product/brand category

Brand Strategy and Management:

- Track brand performance

- Track market for competitor activity. Review research data and align to brand need

- Participate in brand market strategy in conjunction with the reporting manager and National Marketing Manager

- Plan and conduct market visits to get an on the ground feel of the brand visibility; movement market, channels etc

- Design and execute the ground level activities through effect coordination & briefing of event organizers

- Design/launch brand media campaigns with support from media manager and creative agencies-brief concerned parties, manage creative inputs, achieve the right media mix and coordinate media campaign launch

- Digital/Social would be a critical element