Brand Marketing Role - Personal Care Domain

Position (Designation): Brand Marketeer

Dept/Division: Premium Personal Care

Grade: Manager

Location: Mumbai

Purpose of the Role

This role holder is responsible for end to end management of two skincare brands and drive profitability and growth for the business

Qualification & Experience

- Post-Graduation in Management

- Experience of 4 to 5 years in FMCG

- Minimum 2 years of Brand Management Experience

Key Deliverables of the Role

- Responsible for Brand building of the assigned brand

- Responsible for growth and profitability of the Brand

- Develop Marketing programs

- Consumer Insighting for brand strategy

- Media planning & execution of ATL & BTL for the brand

- Lead communication development on the brand

- Create Brand equity and loyalty among target consumers using innovative methods

- Product promotion through Market communication, Media and Sales visibility

- Leading innovation and NPD

Key Competencies

- Leads Communication, Media strategy and Planning his/ her business

- Provides strategic, visionary leadership

- Creates strong brand equities

- Has strong consumer Understanding

- Manages and implements Projects with excellence

- Is creative and innovative

- Takes - personal- risk and makes a difference in the Brand, Business

- Project Management

- Understanding of Digital

- Strong business fundamentals

Reporting Relationship:



- Reports to Group Product Manager / Group Product Head

Other Interface :

- Sales teams (Trade Marketing & Key Account Managers)

- Marketing teams (Consumer Insights & Media )

- R&D teams (Product Development & Packaging Development)

- Supply Chain & Commercial teams

- Consumers

- Agencies (Creative, Research & Media)

Growth Path & Future :

The member has options of working on challenging innovation projects not only in India but across Marico international geographies. There could be exposure to other categories as well to develop a more wholesome perspective.

Value proposition to the Candidate:

- Opportunities to take the challenge of leading brands in multiple portfolios like Personal Care, Foods, Male Grooming, leveraging the goodwill of the Marico equity

- A great deal of freedom and flexibility in choosing ideas/strategies / platforms to create and deploy robust and effective marketing plans.