Brand Marketing Role - FMCG

Brand Marketing

- Develop and implement branding strategies that align with company goals and values.

- Lead the development of creative branding campaigns that engage and resonate with target audiences.

- Manage a team of designers, writers, and other creative professionals to execute branding campaigns and initiatives.

- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including marketing materials, product design, and customer experience.

- Conduct market research and stay up-to-date on industry trends to inform branding strategies and tactics.

- Monitor and analyze brand performance metrics to track the success of branding initiatives and identify areas for improvement.

- Develop and manage brand budgets, including allocating resources and prioritizing initiatives based on business goals.

- Act as a brand ambassador, representing the company and its values to external stakeholders, including customers, partners, and the media.

- Build and maintain strong relationships with key stakeholders, including internal teams, customers, and external partners.

- Continuously evaluate and optimize branding strategies to stay ahead of competitors and adapt to changing market conditions.