business partner at scrabble
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Brand Marketing Role - FMCG (6-12 yrs)
- Develop and implement branding strategies that align with company goals and values.
- Lead the development of creative branding campaigns that engage and resonate with target audiences.
- Manage a team of designers, writers, and other creative professionals to execute branding campaigns and initiatives.
- Collaborate with cross-functional teams to ensure brand consistency across all touchpoints, including marketing materials, product design, and customer experience.
- Conduct market research and stay up-to-date on industry trends to inform branding strategies and tactics.
- Monitor and analyze brand performance metrics to track the success of branding initiatives and identify areas for improvement.
- Develop and manage brand budgets, including allocating resources and prioritizing initiatives based on business goals.
- Act as a brand ambassador, representing the company and its values to external stakeholders, including customers, partners, and the media.
- Build and maintain strong relationships with key stakeholders, including internal teams, customers, and external partners.
- Continuously evaluate and optimize branding strategies to stay ahead of competitors and adapt to changing market conditions.
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