Brand Marketing Role - EdTech

Brand Marketing

- Development of core Brand elements such as brand positioning, tonality, and value proposition. etc.

- Strategize, plan and execute all online & offline brand marketing campaigns with the goal to build awareness & trust of the brand

- Conduct benchmarking & research in order to develop a deep understanding of the TG

- Be the Brand Custodian, ensure adherence to brand guidelines and maintain consistency across all external/internal touchpoints

- Manage all brand partnerships/alliances/IPs which can help create awareness and drive traffic to the touchpoints

- Manage campaign budgets, analyze and report basis the defined campaign success metrics and optimize accordingly

- Evaluate, Onboard & Manage Agencies / Vendors to ensure creation of high quality content and creatives

- Lead Creative development by collaborating with inhouse design & content teams

- Own Social Media marketing initiatives

- Responsible for developing and managing the PR roadmap and calendar with PR agency/s