Brand Marketing Role - Digital Healthcare Firm

- You would be the brand guardian, responsible for ensuring that the products and services, under the brand resonate with current and potential customers.

- You are expected to work closely with Performance Marketing team and help them drive consumer acquisition for the key products while you drive top of funnel growth and brand awareness.

Some of the key responsibilities includes:

- Conduct consumer and market research.

- Identify how our brand is currently positioned in the market.

- Design a research-based brand strategy.

- Develop and execute marketing campaigns aimed at communicating our brand message.

- Communicate our brand personality internally and align different teams towards common goal.

- Lead marketing team members through campaigns.

- Measure and report on success of marketing campaigns.

- Anticipate consumer trends and keep brand up to date.

Required Attributes:

- Expertise in running ATL / BTL led marketing campaigns.

- Media planning and buying

- Create brand advocates and run referral campaigns.

- Good know how of the digital eco-system, managing geo-targeted or pan national campaigns as and when required.

- Drive consumer engagement and retention while managing LTV.

- Creative development and agency management