Brand/Marketing Manager - Paints Segment

Brand/Marketing Manager Paint Segment

Role : Brand/Marketing/Product Manager

Job Location : Mumbai

Kindly apply appropriately ASAP.

The incumbent :

- Plans ATL & BTL so as to deliver the required value proposition, as derived from the above brand identity.

- Ensures that the brand's equity is nurtured & nourished in keeping with strategic objectives.

- Assumes for group of brand responsibility for monitoring all marketing & and branding activities for Organization while maintaining brand focus internally & externally.

- Develops the marketing & brand management strategy of the Organization to support top line & bottom line growth & foray into new segments and innovative products.

- Directs the evaluation of Organization's brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Assumes overall responsibility for Brand Activation.

- Ensures co-ordination with sales department to implement & monitor all marketing initiatives.

- Ensures effective media evaluation & planning attain maximum ROI by coordinating with key media providers.

Specifications Required :

- Tier 1/ Tier 2 B School passout

- Minimum years of experience - 4-10 years

- Must have sales exposure during his career

- Must have done Pan India brand management for at least 4 years in any good Paint & FMCG company.