Brand Marketing Manager - Medical Apparel

About the brand :

This brand is aiming to be the Nike for Medical Apparel in India - a brand to celebrate all medical professionals across India with the most functional and fashionable apparel.

They currently supply to multiple cities and has partnered with 1000+ institutions, the brand has recently introduced Eco flex technology that uses 100% recycled polyester made from PET bottles found in ocean waste, making them a socially responsible brand.

The founders are alums of Stanford University, the University of Pennsylvania, and Lasalle College of the Arts.

Responsibilities :

- Brand Strategy & Management

- Go to Market (GTM) Strategies for new product launches.

- Identify new and emerging Marketing Channels and create awareness of the brand.

- Implementation of Brand Strategies to maximize sales for each customer segment (B2C & B2B).

- Build the overall 360 Marketing Strategy for the Brand across Channels

- Development and Execution of Plans as per trends and positioning in the category.

- Manage a team of 5 members

- Brand Promotions & Campaigns

- Run successful marketing campaigns across multiple channels and geographies

- Brand building through meaningful storytelling, campaigns, and effective marketing strategies.

- Timely execution of all marketing activities (ATL & BTL) in coordination with various agencies (creative, media, packaging, vendors, etc.).

- Responsible for creating marketing collaterals for marketing campaigns.

Digital Marketing :

- To manage the digital strategy and content direction.

- Understanding of paid campaign strategies across channels (Google Ads, Facebook, LinkedIn, Youtube, and more).

- Track and capture KPIs of the campaigns.

Industry Analysis:

- Track competition/substitute brands and bring out consumer insights.

- Analyze consumer behavior for the brand's own products and competition.

- Market analysis to ensure the brand retains and grows market share.

- Keep a track of new trends and innovations by competition and their results on customers.

Content & Creatives :

- To be responsible for the communication of clear and consistent brand messages.

- Cultivate and protect brand image.

- Develop content for consumption by digital and traditional media.

- Develop good relations with the PR to grow the presence of the brand.

Good to have:

- 5+ years of experience in Brand management

- Led marketing for a fast-growing brand

- Have experience in building a brand with proven results , online and offline marketing experience is a plus

- Excellent verbal and written communication skills