Brand Marketing Manager - Luxury Consumer Durable Product Line

Product / Category Management : -

- Identifying market requirements & maintaining full ownership of taking product through various lifecycles of product management including feasibility, development, integration, testing & delivery.

- Framing strategies for establishing greater awareness about the products.

- Building brand focus in conjunction with operational requirements; utilizing market feedback & personal network to develop marketing intelligence for positioning the products.

- Implementing pre/post launch sales promotional activities for brand building & market development.

New Product Development :--

- Coordinating with R&D Department for the development of new products for the Indian Consumers.

- Reviewing and analysing the competitive products to pick the benchmark.

- Conceptualising and suggesting innovative ideas on product development.

- Managing various activities like Formulation, Pricing, Packaging, Forecast, Launch, Analysis, etc.

- Organizing in-house research and market research along with stability test & efficacy test in coordination with the Operations Department.

Candidate Requirement :-

MBA - Full Time

FROM : LIFESTYLE BRANDS / RETAIL / DURABLE / LIFESTYLE / CONSUMER ELECTRONIC / APPLIANCE / BEVERAGES / FMCG

Should be in Brand / Product Category Management Role

NARAYAN IYER ( 09819147645 )

PAN India Recruiters