Brand Marketing Manager - Internet/Online

As Brand Marketing Manager, you would be the brand guardian, responsible for ensuring that the products and services, under the brand resonate with current and potential customers.

You are expected to work closely with Performance Marketing team and help them drive consumer acquisition for the key products while you drive top of funnel growth and brand awareness.

Some of the key responsibilities includes:

1. Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term.

2. Translating brand strategy into the brand plan and go-to-market strategy.

3. Planning and execution of communications and media actions across offline, online, and social media.

4. Participating in product development, pricing, and supporting new product launches

5. Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders.

6. Keeping up to date with market developments and analysing consumer insights as well as competitor strategies.

7. Guiding the Advertising & Promotion budget

8. Conducting consumer and market research.

9. Measurement and reporting on the success of marketing campaigns.