Brand & Marketing Manager - IIM/ISB/XLRI/FMS/MDI - FMCG/Telecom

Company name- Top telecom company

Designation- Brand & Marketing manager

Location- Noida (Any where from india people may apply)

Qualification- MBA from Premire B institute

Industry- Top FMCG & ASIAN PAINTS ONLY

Experience- 6 yrs - 8 yrs

JOB DISCRIPTION & KEY RESULT AREA

- Develop a strategy for the brand in alignment with the corporate plans and overall marketing plans

- Understand & define the brand identity & align all the brands plans accordingly

- Coordinate with advertising & research agencies as well as consultants to develop suitable brand initiatives to position the brand

- Plan ATL& BTL so as to deliver the required value proposition

- Scan the business environment to explore options for revenue generation from new and existing customers

- Develop and execute plans for brand extension

- Conceive, develop, propose, implement & control attractive sales promotional drives across various levels of trade & consumer franchise

- Monitor, track & evaluate market & competitive dynamics

- Develop systems within brand teams which facilitates better MIS and synergy of operations

- Assist in developing market entry strategy for previously untapped geographies

- Undertake all market research for obtaining feedback on various aspects of the brand

- Monitor and track performance of brand based on specified criteria

- Plan and ensure required marketing support for brand in terms of advertising, promotion, schemes etc. in co-ordination with sales team

- Develop various schemes incentive / discount to increase the contribution of the brand

Note- Only top premier B institute people may apply.

Industry- Top FMCG & ASIAN PAINTS ONLY

Kindly share your CV ASAP.

Mukta