Brand Marketing Manager - FMCG

Position : Brand Marketing Manager

Company Profile : Growing FMCG / Agri Company in DR Congo involved in manufacturing Biscuits and Processing of Vegetarian & Non Vegetarian Food

Roles & Responsibilities :

- Drive the Category & Brand and to create sustainable

competitive advantage and economic value for the Food business through excellent Category and Brand Marketing.

- To develop strong consumer insights to inform and optimize brand strategy, campaigns, messaging, innovation, marketing strategy, and brand positioning to build equity and brand affinity.

- Plan and execute all communications and media actions on all channels.

- Create and manage promotional collateral to establish and maintain product branding.

- Manage the budget for advertising and promotional items by brand.

- Form a constant and flawless system of monitoring competitors' activity and price tracking g, along with forming necessary research and reports to drive insights to help the brand perform in a superior manner as well as defining timely counter activities.

- Conduct ongoing analysis and reviews on brand sales performance through analyzing sales reports and identifying gaps.

- Driving brand(s) portfolio by innovation and optimization.

- Review marketing plans and marketing budget and closely monitor the execution of all marketing activities in geographies.

- Identify new communication opportunities and implement them.

- Develop POSM (point of sales materials), outlet activation programs, and events and sponsorships activities.

Desired Profile :

- MBA (Mktg) with 10-15 yrs. experience in Marketing & Brand Management with any reputed FMCG / Food Companies