Brand/Marketing Manager - Digital Campaign - Digital Startup

Candidate will have experience in designing the overall brand strategy for a start up mostly from Digital Point - with experience from agency side would be apt.

Brand / Marketing Manager - Digital

Our client is a STARP UP in Bangalore and looking for a Brand/Marketing Manager with experience handling and running ATL, BTL, Digital campaign . Plan & Strategise the overall Marketing Strategy across India. Ideal candidate will be working closing with the CO-Founders who are Ex. IIT.IIM , Google, Microsoft who have successfully raised Series A Funding .

Salary is not a Bar for the Right Candidate .

- We're looking for a passionate Marketing Campaigns Manager, to help bolster brand presence and attract new customers through exciting and innovative marketing campaigns. As part of the team, you'll shape and deliver initiatives that builds awareness, consideration and usage of service among millions of consumers in India.

- The ideal candidate will have a strong ability to think strategically and analytically about business and product opportunities, and a demonstrated track record of delivering innovative consumer marketing campaigns. A keen sense of ownership, speedy execution, and scrappiness/hustle is a must.

budget - 10-12 LPA

What you'll do:

- Develop, launch and track high-impact integrated campaigns across digital, offline above the line and below the line channels

- Define and implement a framework to identify and prioritise strategies and campaigns across the country for both rider and driver marketing

- Drive marketing strategy to achieve business goals and build product awareness

- Implement the go to market strategy for new product launches (e.g. set investment, drive go to market plans, establish strategies, etc)

- Liaise with the regional teams to implement campaigns specific to a city, leverage best practices and circulate winning homegrown initiatives

What you'll need

- Minimum 3-5 years of relevant work experience with a proven track record of highly successful consumer product marketing leadership

- A great passion for consumer experiences, with a demonstrated ability to utilize consumer research and data to derive actionable insights and inform marketing planning

- Strong understanding of India's consumer trends and media landscape

- A strong track record in measured consumer campaigns with a mix of digital and offline experience

- Ability to project-manage and multitask at scale, working with cross functional groups and external third parties as required

- Eye for creative quality and great attention to detail

- Great communication and interpersonal skills to work effectively across multiple teams in an ambiguous, fast-changing environment

Compensation: Competitive based on market

About company -

Our client is START UP revolutionising the way we manage security at gated premises (Residential, Commercial,Office Spaces and Educational Institutes), and by seamlessly connecting users to their security gates through our apps, we make gated premises more secure. we're building a tech focused scalable product that will be used across geographies. Today, is operational in Bengaluru, Pune, Hyderabad and New Delhi and we're just getting started