Brand Marketing Manager - Credit Cards

Designation - Marketing/ Brand Manager (Credit Cards)

Location: Mumbai

Role Description:

- Manage the branding, co-branding and variation strategy for the business.

- Development of all marketing/ promotional assets including Card designs, welcome kits, merchandise, etc.

- Create and execute the go-to-market launch plan to support the business goals.

- Work closely with the creative/ advertising agencies to deliver high quality creative output.

- Use customer insights to develop the marketing strategy for the vertical, and ensure that its delivered as per business and brand expectations.

- Manage all marcom deliverables as part of the partnership marketing initiatives.

- Identify & deploy clutter-breaking and effective point-of-sale marketing initiatives.

- Run loyalty programs as part of portfolio marketing campaigns to increase usage and build brand stickiness.

Requirements:

- Passionate marketer

- Must have experience in marketing Credit Cards/ Debit Card/Prepaid card and have experience dealing with creative agencies/ vendors and manage creative strategy

- Must be customer focused and insights driven

- Must be a thinker and a doer - have the ability to strategize but also to execute the strategy