Responsibilities:
- Develop a marketing strategy in traditional channels
- Plan marketing campaigns, in print media, outdoor ads and on-screen advertising
- Conduct extensive research on both customer needs and competitors in the space to determine how the product fits into the broader market landscape
- Ensure consistency in messaging and brand guidelines across all marketing channels and products
- Measure and report on the performance of marketing campaigns
- Review and fine-tune marketing and customer acquisition strategy
- Plan budget and actions for marketing plan
- Prepare and discuss media communication strategy
- Reporting materials and decision support for top management
Experience Required :
- 5+ years of experience in a marketing or corporate communication agency in an international company
- Bachelors' and Masters' degree with a focus on marketing
- Strong understanding of agile methodologies
- Previous leadership experience in a Marketing team
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