Brand Marketing Lead - Lifestyle Industry

- Define the band positioning among the target consumers and lead the briefing of the agencies (creative, media, digital, etc.) for developing the plan to achieve the brand objectives

- Evaluate the plan developed by the agencies and provide inputs to refine the plan to ensure the plan is robust to meet the envisaged objectives

- Finalise the plan provide required approval post agreement on the budget and allocate the budget for each campaigns

- Ensure the execution of the branding initiatives periodically as per the finalised plan

- Provide appropriate recommendations on the branding initiatives to ensure the best presentation of the brand

- Monitor the performance of the newly introduced product and the existing product portfolio to optimise the performing inventory and liaison with Product Teams to ensure cogent story telling on the brand and new product launches